Retail
Customer Centric Location Informed Marketing
In a demanding marketplace retailers need to differentiate themselves and stand out from their competitors. Understanding as much as possible about both – from customer preferences and buying habits, to competitor locations and offers – is the key to driving sales, fuelling growth and maximising competitive edge. The mix of physical and digital touch points adds further complexity to understanding customers, what motivates them and how we can interact with them more effectively.
To combat these key challenges organisations need a unified customer approach. Solutions from Pitney Bowes Software are uniquely positioned to help retailers develop the lifetime value of your customer relationships.
The basis of this is our advanced modelling technology, which is the culmination of more than 40 years of market research for the world’s leading retailers and restaurants. Embedded into our Location Intelligence, Data Management and Customer Communications Management solutions, Pitney Bowes Software can enable retailers to
- Determine the best sites for store locations
- Understand the business impact of competitor stores
- Create detailed, site-specific sales forecasts
- Deliver timely, appropriate communications to customers
- Location informed customer strategy
- Consistent multichannel communication
- Segmenting and predicting customer behaviour
- Personalised, relevant offers
- Real-time recommendations
The end result is that your customers, no matter how or where the contact was made, always go away with the feeling that you know them, you understand them, you care for them and you value them.