Portrait Miner
Rapid customer segmentation and predictive modeling powered by 3D visualisation
Portrait Miner is a powerful predictive analytics solution that enables customer insight professionals and business users alike to achieve a clear picture of their customers for the purpose of greater customer understanding, uncovering areas of opportunity, achieving optimal segmentation and predicting future behaviour.
Understand, visualise and model customer behaviour for targeted segmentation
Bridging the gap between standard BI tools with a limited scope for exploring data, and number-crunching solutions which require statistical programmers to build queries and produce models, Portrait Miner is a next-generation solution designed for unparalleled ease of use - and fast actionable insight.
The solution utilises powerful 3D data visualisation and rapid modeling automation to uncover important data relationships and deliver propensity scores at the push of a button, boosting predictive model accuracy and increasing the speed of analytic results.
Portrait Miner can be used to predict profit-impacting behaviours and propensities, including customer churn, cross sell and up sell opportunities, campaign planning and segmentation, customer satisfaction and loyalty, and customer lifetime value.
Portrait Miner enables analytically driven organisations to:
- Create more models, in less time than with SAS alone - with greater accuracy
- Increase the speed of decision-making by leveraging 3D views and automated analysis
- Improve targeting and campaign segmentation with "point and click" visualisation and tight campaign management integration
- Drive down the cost of analysis while increasing modeling throughput
- Achieve a better understanding of customers by combining disparate data sets into a single view
- Improve collaboration between business and analytics teams
- Extend the reach and capabilities of stretched analytics departments
- Free up power analysts to add real value to the business instead of simply managing queries and reports
Powerful, easy-to-use, predictive customer analytics
- Easy to use interface converts complex data into visual information for rapid insights
- Rapid modeling automation for customer acquisition, churn/attrition, campaign response, cross sell/up sell, risk/default, customer lifetime value and profitability
- 3D data visualisation for rapid insight into customer segmentation, profiling, ROI based customer selection, transactional data, geographic analysis and web site modeling
- Pre-loaded modeling techniques include decision trees, regression, additive scorecards and clustering
- Upgradable to next generation "Uplift" incremental response modelling
- Powerful extensions for incorporating location intelligence