AnySite Segmentation
Optimise location and customer intelligence
Go beyond demographics and gain a true understanding of both your customers and your target markets. By identifying your best customers, defining how to reach them most effectively and locating where they are concentrated, you possess the ultimate decision support tool. But, this customer and market knowledge can be taken one step further and translated into better site location, merchandising and marketing strategies.
Gain valuable insight into your customers and markets
The AnySite® Segmentation Plug-in is an optional add-on module for the AnySite® desktop platform. The plug-in utilises the PSYTE® Advantage neighbourhood segmentation system. PSYTE, coupled with the powerful AnySite® capabilities, provides you with the ultimate tool for customer profiling and market analysis.
The AnySite® Segmentation Plug-in with PSYTE takes demographics to the next level by incorporating consumer lifestyle, media preference and purchasing behaviour into your data. This valuable information provides insight into both your customers and your markets that translates into better site selection, merchandising and marketing strategies. The AnySite® Segmentation Plug-in enables you to:
- Identify priority locations and investment markets
- Determine customer distribution within a market
- Discover gaps in existing store networks
- Understand which advertising market, message and image is most appropriate for your target audience
- Identify cross-sell opportunities
- Launch targeted campaigns to increase response rates and reduce costs
Target your customer group
The Segmentation Plug-in’s target group index ranks customer and site profiles according to how they match up against a specified target group. The target group system segments the cluster data into four main groupings – core, expansion, conversion and non-target. The AnySite® Segmentation Plug-in gives you control over the number of target groups and the naming convention.
Identify market potential
The AnySite® Segmentation Plug-in market potential report allows you to rank geographies according to specific profile criteria. For each geography selected for comparison, the report includes potential, base count and market potential index (MPI). The potential is the market potential and displays the number of potential customers in a target location. The base count displays the total number of a specific demographic located in the specified geographic area. The MPI displays a monetary statistics value.
Correlate sister-store sales potential
The AnySite® Segmentation Plug-in sister-store correlation functionality enables you to:
- create trade areas around sister-stores
- append store data, such as store sales, opening date and number of competitors
- correlate potential sites against sister-stores with similar characteristics, such as density class, market and maturity
Finding or correlating similarities between existing and proposed store trade areas allows you to identify and predict sales potential and successful marketing strategies for new locations.