Business Data
Location data for site selection, network planning and market and competition analysis
Pitney Bowes Software offers a comprehensive suite of data for retail and property decision-making. Created using advanced demographic analytics, our robust databases are formatted to integrate with our modeling and software solutions for easy mapping, reporting and location analysis.
Our data offerings include:
- Small area demographic estimates and population projections
- Geodemographic segmentation datasets
- Database of over 200,000 multiple retail and restaurant locations
- Retail centre classifications including centre level retail pitch scores
- Workplace and worker density databases
- Consumer expenditure and product demand data
- Mapping datasets including street level road networks, geocoding, traffic counts, administration and postal boundaries
Our data enables our powerful predictive analytics solutions to help you:
- Assess markets, opportunities and potential
- Identify prospective site locations and service areas
- Analyse competitive landscape in trade areas
- Build sales territories and marketing strategies
- Consider first-to-market strategies and timing
- Make the optimal site selection choices
- Maximise market share and store performance simultaneously
- Mitigate sales cannibalisation between stores
- Determine which stores to close or relocate or refurbish
- Identify and improve under-performing stores