Geocoding Data
Helping organisations understand geographic relationships that impact the bottom line
Geocoding assigns the “where” (latitude/longitude) to customer addresses, stores, sites or to any assets. By taking the ‘where’ factor into account through the use of geocoded data, organisations are able to gain deeper business insights and intelligence. The Geocoding process not only determines the location, it also corrects and cleans misspelled and incorrect address information. For this purpose, a reference database containing address information like street name, house number, city name, postal code and geographic coordinates is required. The more accurate the reference data, the more accurate the Geocoding.
Pitney Bowes Software works in close partnership with the world’s leading digital map providers, including Tele Atlas and Navteq. This core data is then enhanced further through the addition of postal, administrative and boundary data. Drawing on the power and intelligence of Pitney Bowes Software’s range of Data products, enables you to add more detail to your geocoded address. By mapping geocoded locations to a variety of datasets allows you to carry out geospatial analysis and helps you answer questions such as:
- Which of your stores are closest to your customers?
- What is your customer‘s property proximity to the coast?
- What is the DSL (Digital Subscriber Line) capacity that is available at your prospect’s address?
Pitney Bowes Software's Geocoding offering is available to serve different business needs based on country coverage and accuracy requirements:
- City & Postal Geocoding—place or postal level geocoding for 248 countries and territories worldwide
- Street Geocoding—street level geocoding interpolates address ranges
- Point Geocoding—point level geocoding delivers the exact location of an address