Geodemographic Data
Analyse consumer behaviour to develop targeted predictive marketing models and programs
Our geodemographic data products offer powerful market segmentation capabilities to provide organisations with detailed insights of current and potential customers.
Combined with our powerful display analytic toolkit, Pitney Bowes Software offers a customisable geodemographic system that supports your market potential, site selection, customer acquisition, and target marketing analyses. Adding customer transaction data or lifestyle attributes specific to your business presents a powerful custom clustering option for a significant competitive edge.
This data can be used to:
- Predict consumer behaviour
- Understand your customers through profiling
- Fine-tune marketing campaigns and win customers
- Perform catchment area and site location analysis
To achieve these goals easily and affordably, Pitney Bowes Software has teamed up with Callcredit Marketing Solutions to provide CAMEO Classifications for the UK and over 30 countries worldwide.
- Raw data (Output Area and Postal Sector) to use in GIS
- AnySite Segmentation Software
- Bureau Services