Content Author
Increase marketing effectiveness by adding personalised promotional content to customer bills and statements.
Content Author gives you the power to dynamically add or update key document content on a daily, weekly or monthly basis without having to retest your core application. Create and manage customer-focused messages for insertion into bills and account statements and add important information and promotions into these “must read” communications.
Firms can easily create one-to-one messages with colorful graphics in minutes, using data selection criteria from a variety of sources. With Content Author, variables such as customer name and date of birth can be linked directly to fields in the main input file used by the production system without impacting the underlying document design.
Combine personalised, eye-catching promotional messages to your transactional communications to minimise print and mail expenses. And with message editing, review and approval taking place in a standard web browser, you can distribute this powerful functionality without extensive IT, which dramatically reduces the time required to rollout new customer messages.
Accelerate customer messaging
- Create dynamic customer documents with embedded targeted messages in statements with a built-in workflow that manages the message approval and production process
- Speed the process with email-based reviews so all business units can monitor and approve content as required
Drive efficiency with user friendly, web-based convenience
- Develop messages and manage overall messaging projects with greater efficiency
- Control messaging, white space use, workflow, timeframes, content and priorities via the web interface
Free up programmers with a low-risk, hands-off system
- House in a server-based library for remote message authoring and review
- Free your programmers from the front-end of the content development and draft review process with the ability to pre-set user profiles, security settings, workflow and message formats (for acceptable dimensions, colours, fonts and images)